The story of the rebranding of our dental clinic


What comes to mind when you think of a dental clinic? You're probably thinking of a typical sterile and cool space with serious people walking around. The type of space you don't want to visit regularly. But we can guarantee you, our dental clinic is the complete opposite!

Maybe some of you still remember us as Dental Center b2, maybe Dentum is brand new to you. In any case, this little guide will provide you with all the information you need to know about the Dentum brand and our dental practice.

Why did we decide to rebrand?

Thanks to new ideas, advanced technologies and innovations, the world is constantly changing and evolving. And so does dentistry. And so do we! That's why we decided to embark on a journey to develop our brand and take it to a whole new level.

Our new dentum brand now perfectly reflects our philosophy:

Dentum reminds us that our entire teamfrom our oral surgeons to patient counselorsmust continually evolve and innovate.

What does this mean to our patients? Don't worry, for those of you who have already been to our dental clinic, this means that we are still the same professional and caring team you know. The rebranding is just another indication that we are focused on progress, improvement and the latest technologies while remaining as we are known and as we are.

What's changed?

Croatia is a trendy destination for dental tourism. Due to our great position within the European Union, many patients from all over Europe choose to visit our dental clinic, because we provide them with the services of the best dentists and high-quality services for significantly more reasonable prices than in their home countries and because of the unique atmosphere of our office.

For this reason, we decided to change our name from Dental Center b2 to Dentum, which can be pronounced by all our patients, regardless of whether they come from the UK, Sweden or Italy.

Although it was not easy to give up our old name Dental Center b2, because the combination of the names of our two founders – oral surgeons and implantology experts Dr. Božić and Dr. Baga - we thought that this was a necessary step forward towards an even better relationship with our patients.

In addition to changing the name, we have also changed our visual identity. When you visit our website, you will immediately notice that it does not have a typical "dentist" look. And that's exactly what Dentum is (or isn't).

Our clinic is not just another dental clinic. Dentum is different and unique. Warm colors represent our relationship with patients - from the heart and sincere.

Furthermore, our new look is unique to the dental clinic and represents how innovative we are and that we want to provide patients with only the highest standards and services.

The promise behind Dentum

The change from our old brand Dental Centar b2 to Dentum gave us a chance to raise the level of all our services. Dentum shows how closely we follow trends in global health, dental methods and treatment.

But what would our dental clinic be without our patients? Nothing! Our patients play a major role in our brand. Their needs and desires always come first and we sincerely care for each and every single one of them.

After searching for dentists on the Internet and deciding to come for treatment in Dentum, we give them exactly what they deserve - the best!

Dentum is not only a new brand but also a promise of quality to our patients. We guarantee:

  • Professional patient counseling that will provide you with advice and assistance with all the necessary preparations.
  • All services in one place. Don't worry, you can do all dental procedures in one place.
  • Customized approach. Get a customized treatment plan, created just for you, tailor-made for your individual needs and desires.
  • Lifetime warranty. Don't worry, the quality of our implants lasts a lifetime.
  • Regional leaders of their activities. With 10,000+ successful procedures, our dentists are doctors of high repute throughout the region.
  • Opinion leaders. Because of their expertise, our dentists are the creators of an attitude for prestigious brands like Nobel Biocare and Neodent.
  • Certified clinic. We are officially a recommended clinic from Nobel Biocare and Straumann.

Interested in learning more about Dentum? Visit "About Us" on our website and find out more about our dental clinic and our dentists!